We’ll kick things off with a definition. What does the term brand identity mean? Brand identity is the collection of all elements telemarketing list that a company creates to portray the right image to its consumer. Brand identity is different from “brand image” and “branding,” even though these terms are sometimes treated as interchangeable. The term branding refers to the marketing practice of actively shaping a distinctive brand. Brand is the perception of the company in the eyes of the world. Let’s dig a little deeper.
Maybe you start working on your free throw. And cultivating on an impression of Mr. Archibald, your science teacher. These actions are the work you’re putting towards develop your desired image; they’re your branding. Finally, you telemarketing list need to make sure you look the part. You save up your money to buy the new Adidas shoes everyone covets. You get a new haircut. You try out for telemarketing list the basketball team. Those tangible elements telemarketing list the shoes, the haircut, the team membership—that’s brand identity. Your brand identity is what makes you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity is what forges the connection between you and your customers.