When it comes to logo design, simplicity is crucial. "Less is more," as the saying goes. It's usually better if you have a symbol or icon in your work that captures your company's global meaning.
When it comes to logo design, originality and relevance are also essential. You want something that looks new, has personality and effectively communicates what your company is all about.
Avoid utilizing standard hues like red, yellow, blue, and green in logos, regardless of how popular they have grown (and even if they are distinct shades). In the end, originality and relevancy are crucial in producing a memorable logo because no one wants a generic-looking logo, especially one that does not reflect their beliefs or resonate with them.