Over the past year, I've read a lot of blogs from solo bloggers and businesses who use content marketing to drive traffic and Image Masking leads to their business. Business blog header Companies with successful content marketing operations tend to generate more revenue than solo bloggers as a whole. Yet, influential solo bloggers have been able to establish themselves as thought leaders, build a strong Image Masking community, and develop large followings themselves. Solo bloggers and content marketers who write for business blogs have different business models, but even successful content marketing companies can learn a few things from successful solo bloggers. 1.
Look for motivated and highly motivated bloggers The most successful solo bloggers are entrepreneurs trying to sell Image Masking their products or services. These bloggers are motivated and ready to work hard to achieve their goals. That could mean spending weeks perfecting a blog post and working 60-80 hours a week. In contrast, content marketers who are hired to work internally for a company are usually salaried employees. That's not to say they're not motivated, but it's not the same as starting Image Masking your own business to support your dream lifestyle. A big challenge facing businesses is: how can we encourage content marketers to put in the effort necessary to compete with these determined entrepreneurs? Suggestion: Hire people who have demonstrated a strong curiosity and desire to become Image Masking an expert in your niche. Then help them get there. People who are motivated by the topic of your content and curious enough to learn on their own make good candidates.
Proactive perks like personal project funding, personal branding encouragement, and time spent on personal development Image Masking are helpful. Encourage employees to share ideas and spend time on quality improvement. Reward them when appropriate. 2. Centralize your blog voice and personalize your brand One advantage of solo bloggers for gaining influence is that they are the central figure of their blog. It's Image Masking easier for other people to feel a rapport and connect with an individual rather than a corporate blog, which is often seen as more impersonal.