They can be operated through official channels or off-site. The following points will be explained. 1. Content Marketing Content marketing is the executive list most basic and common marketing method of Zhihu, and it is also a form of inheritance of other marketing methods. Here I divide content marketing into executive list two types, one is conventional and the other is unconventional. Regular forms include: answers.
Articles (including columns), ideas, videos, short comments (comment area), circles. These 6 forms, except that the circle is special, the executive list other types are the functions that each organization number has. Circles is a function launched by Zhihu in November 2019. It is similar to Weibo and publishes more short executive list pictures and texts. Later, it supports synchronizing videos and answer articles to the circles you are in.
Currently in a state of tepid growth, the executive list marketing of the circle can be invested as appropriate. The remaining 5 exposure effects are arranged in descending order: Answers, Videos, Articles (including columns), and executive list Ideas. Based on the form of the Zhihu Q&A community, the high exposure of the answers is understandable, and Zhihu will also recommend questions for you to answer. Video exposure is also relatively good. Earlier this year, the question.